Our Google Adwords Guide is our no nonsense guide to Google Adwords, revealing the true facts and not what people who are trying to sell you something (and therefore have a hidden agenda) will tell you about Google Adwords. This Google Adwords Guide is unusual in that it will present you with a better proposition than Google Adwords can offer.
GOOGLE ADWORDS
Google Adwords can be an effective advertising platform to advertise your goods or services, but did you know that according to Nielsen Net Ratings (the foremost market research company on consumer web behaviour) 60% of people who search for things on Google never click on Google Adwords? This renders 'Google Adwords' far less powerful than if your website appears somewhere on the first page of Google in the search results for any search term!
BEGINNERS GUIDE TO ADWORDS
This Beginners Guide to Adwords aims to present facts about Google Adwords, unlike other guides to Adwords which present a sales pitch to sell you a Google Adwords service, our Guide to Adwords will point out the pitfalls as well as presenting you with a more powerful alternative to running a costly Adwords campaign.
FACT: of the 40% who 'sometimes' click on sponsored advertising, they usually do so because they cannot find what they are looking for in the first 3 or 4 websites at the top of the first page of search results after they've entered a search term.
Consumers are more informed these days and nearly knows that there's no such thing as a free lunch, and are acutely aware that those companies that advertise will usually charge more for their products or services to cover the cost of their advertising.
Three people who became our clients used to spend a small fortune on Google Adwords, one of them used to spend £30,000 per month (that's £360,000 a year !!!) on Google Adwords, another used to spend £2,000 a month, and the third a more modest £900 per month on Google Ads until I pointed them to a cheaper and more powerful solution!
Adwords are Google's biggest money spinner, generating billions in revenue annually its owners. So what's the alternative you might ask? That's simple to answer. Remember I told you that at least 60% of web users click on the top results? In order to save yourself a fortune, you need to have a top ranking website, one that appears near the top for the search terms that are most likely to be used by the customers you want to reach.
Find out more about our first page positions service.
